Francis has spent that last 6+ years working with thousands of small businesses to enhance their online marketing. He understands that to be successful in marketing, businesses need to create messaging that connects with their audience. As a StoryBrand Certified Guide, he is uniquely qualified to blend the power of online marketing and the power of story in a way that helps businesses create a clear message that helps them increase sales.
MAKING YOUR CUSTOMER THE HERO OF THE STORY: HOW TO EFFECTIVELY FLIP THE SCRIPT IN YOUR MARKETING USING STORYBRAND
If you are a business owner struggling to find new customers and you’re just not sure what you are doing wrong or how to fix the problem, you are not alone. This isn’t a problem that is going to solve itself and spending more money to get the same mediocre results is only going to compound the problem. Fortunately, there is a better way. During this session, we will talk about the importance of creating clarity in our messaging. Cute and clever don’t work if the message isn’t clear. That means we need to look at the content on our website, in our emails, and in our lead generating resources. I will share some of the most common mistakes business owners make in their marketing and I will give you some proven best practices you can start using today to help you clarify your message. Imagine what it would be like for you to have a marketing system that gathers leads and generates sales. Even better, imagine what it would be like for you to spend time doing the things you love to do instead of worrying about where the next customer will come from.